design + creative
brand building agency
_______ with NOMAD
01 WHAT WE'RE GOOD AT
fit | where we make sense for your brand.
digital (graphic) design
3D (CAD & industrial) design
social media strategy & mgmt
web development & e-comm
content creation & storytelling
02 OUR WORK
design | awesoeme brands | connect through emotion.
03 NOMAD METHODOLOGY
ooda loop | design that moves you.
STEP 1 - OBSERVE
RECON & RESEARCH
ORIENT - STEP 2
ANALYZE & PLAN
"Know the enemy and know yourself. "
- Sun Tzu
competitive analysis | what are they doing?
internal interviews | what is our culture?
market research | where is our opportunity?
“What you see and what you hear depends a great deal on where you are standing." - C.S. Lewis
customer experience | how do they see you?
brand overview | how do you see you?
“In reality, strategy is actually very straightforward. You pick a general direction and implement like hell.”
- Jack Welch
what did our research indicate? | insight
go to market plan? | strategy
who are they? what do they want? | customer persona
how do we reach them? | help me statements
what problem to solve? | new product proposal
STEP 3 - DECIDE
ACT - STEP 4
DESIGN - THE GOOD STUFF!
“The best marketing strategy ever: Care.”
- Gary Vaynerchuck
hero's journey | help the customer become the hero?
consumer attraction | how will the find us?
engagement & adoption | identify path to conversion?
viral demand | how do we make people need us?
specification | what to build and why? define it
"The desire to create is one of the deepest yearnings of the human soul."
- Deiter F. Uchtdorf
idea generation & creative immersion | brainstorm
conceptualize and create ideas & concepts | ideation
form, shape, look, feel, style | design
touch, colors, materials, mediums | explore
prototypes | build
verification & validation | analyze
branding, | integration
STEP 5 - BUILD IT!
ENGINEERING & EXECUTION
ACT - STEP 6
"Engineering is the closest thing to magic
that exists in the world."
- Elon Musk
method | fail fast, iterate faster
product development | detailed design, in the weeds
engineering | form, fit, function
design for manufacture | assembly, reliability, durability
test & evaluation | prototype, build, and beat it up
debugging | what can go wrong? fix it
"The way to get started is to
quit talking and begin doing."
- Walt Disney
tooling, ver/val, pilot production | pre-flight checklist
one last shot to catch anything | pilot
houston, we have lift off | launch
launch tracking & follow-up | continual surveillance